A virtual CFO is actually a real CFO, dedicated to your business at a level that is appropriate for your size and financial reality.  Maybe you have a bookkeeper or staff accountant to handle your day-to-day affairs.  But who do you go to when you need to critically evaluate the potential and risks of a new market or product?  Who helps you figure out if you can afford to hire that next staff member, or a key manager?  Who helps you determine whether you should have internal IT staff or outsource to a professional IT service company?  Business owners face these decisions frequently, and it is critical that theymake these decisions based upon sound financial analysis.  This leadership and guidance is what our virtual CFOs provide.